Return on Ad Spend (ROAS) Calculator

Are you wondering if an ad campaign is giving you profit? Enter your numbers below to find out. The ROAS calculator will tell you if you are gaining or losing, and by how much.

Glossary

Ad Spend

The estimated total amount of money you’ve spent on your campaign during its schedule.

Cost per Click (CPC)

The average cost for each click. The metric is calculated as the total ad spend divided by clicks.

Click-Through Rate (CTR)

The percentage of times people saw your ad and performed a click. The metric is calculated as clicks divided by impressions.

Conversion Rate (CR or CVR)

The percentage of conversions you received out of all the clicks of your ads. This metric is calculated as the conversions you received, divided by the number of clicks.

Average Order Value (AOV)

The average amount spent by a customer each time he/she places an order.

Return on Ad Spend (ROAS)

The total return on ad spend (ROAS) from purchases. The metric is calculated as total revenue divided by ad spend.

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