You probably know LinkedIn as you are looking for LinkedIn ads here. If you don’t know what is LinkedIn then I would like to say it is a platform where you can see a lot of opportunities. Most people use this platform to find job opportunities, Information, and to follow the top professionals in the corporate world. In LinkedIn ads, we get quality leads as the audience in LinkedIn has a higher buying potential. If you are looking for conversion or lead generation then Linkedin is the right place to run ads.
In this blog, we would discuss tips for creating a strong LinkedIn page, Continent creation, and tips to optimize the LinkedIn ads campaign.
Tips that can help you to optimize
Strong Business page
Why do you need to have a strong page? It’s because Google ranks LinkedIn pages in the Search Engine. To create a strong business page you need to fill out all the information about the business. The audience checks out your page first before they interact with you. So you need to make sure that your audience understands your business after seeing the Company overview.
Optimizing your business page to get an organic reach should be your priority. Posting content to your page consistently will help you grow your audience. Manage your content so that you can post regularly. You can also publish a blog regarding Corporate works that cater to your audience.
Content is the main thing that grabs the attention of the audience. There are various types of content that you can post on Linkedin. But you have to be careful in selecting the one, which can grab all the attention of the audience. Give your audience what they are expecting like add some familiar or recognizable thing in the image. You should make your audience tell what they need to do or like where should they click [Call to action] for example you can tell them to comment on how they feel about the post.
Selecting the right audience for the business is most important. Where can you find the right audience for the business? LinkedIn has come up with a tool that can help you to find the right target audience. The tools are Website Retargeting, Account Targeting, Contact targeting. Using these tools you can find a proper target audience. We would highly recommend you to find your target audience using your audience persona. LinkedIn has provided with all the option to select the audience you want to target by filtering out by age, gender, company, role, industry, etc.
LinkedIn ads have different objectives where it gives the option to bid on Click, Impression, Video view form interaction, and engagement. By default, LinkedIn will choose auto bidding which is based on machine learning change that to Cost per click(CPC) bidding or Cost per 1000 impression (CPM). For the smaller budget campaign, you can choose CPC bidding and start with a lower bid and increase it depending on the result also increase the Budget if you increase the bid. Use CPM bidding only when you have ads with more than 1% CTR which helps you in bringing the cost down.
In LinkedIn, we have a daily budget and target budget for the campaign. Choosing a target budget which will help you in getting more reach.
These are some of the tips which can help you in optimizing your LinkedIn ad account. Linkedin is the best platform to get quality leads for your business, so use this platform effectively to get more out of it. To create LinkedIn ad account click here