Every second Facebook review a new post as it is being uploaded on Facebook by the user. Initially, Facebook used to review the content through experts who would Check whether there is any inappropriate content in the platform or the content which are not following rules which are set by Facebook. This procedure was taking a lot of time as time passed. New rules were added to the list and also the number of users increased on Facebook.
The 3 main areas were the technology is used by Facebook
Proactive Detection :
Automation:
Artificial intelligence has scaled up reviewing content as there is a lot of content that violates the rules. This artificial intelligence helps to detect the content that is likely going to violate. This will remove a lot of content from reviewing and only a set will be kept to review by the expertise. This Artificial intelligence works on certain rules which makes it keep the accuracy in its work by which the Facebook expertise doesn’t have to review similar posts multiple times. This reduces the team to spend less time reviewing content. During this COVID -19 situation, it is really helpful as the Facebook team reviews the content remotely.
Prioritization
After detecting the violated content for Facebook. It also prioritizes the content review to the team so that they know which content is more important to review. This prioritization helps the facebook team to address the content which needs more attention from the team. A ranking system is made which decides the content which is more harmful for the user will be ranked high which depends on many factors like severity of harm, virality, and likely hood of the violation. This system detects if the content is fully violating the rules then it will remove it. Where the content is less certain and has violated the rules, this content will be ranked and sent to the team to review.
How does Facebook ad review work?
What if the Facebook ad is disapproved?
If your Facebook ad is disapproved there can be various reasons behind that like Image size, content, Target audience, landing page, etc. if you find your ad is disapproved or rejected then you will find a notification where the reason for the rejection will be mentioned. If you correct the mistakes in the ad by their suggestion. You can then publish it to review the ad again.
