Google Ads Management

With billions of searches per day on Google, you can use search ads to make sure potential customers notice your brand, consider your offerings, and take action.
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Professional Google Ads for everyone

Google Ads is the most profitable and popular form of online advertising. It’s also complex, ever-changing and time consuming. We’ve assembled an in-house team of industry experts who have the Google Ads management skills and expertise to manage complex PPC campaigns.

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Our approach

How we achieve success

Human-centric day to day Google Ads management with a sophisticated helping of high-level automation. Our experience with hundreds of individual Google Ads accounts has given us the time to perfect our craft.

While we bring the advertising background and technical know-how to the table, you know your business and the unique behavioral characteristics a whole lot better than we do. Our team takes the time to understand what it is you do and how you make money.

We come to the table with a healthy respect for the competition. Not only do we take the time to really understand your industry and who the different players are, we also use industry-leading software to research and analyze the digital advertising footprint of your competitor campaigns.

The most valuable asset available to us is your historical account data. We’ll parse through this vast amount of data in search of valuable trends that will guide our strategy. Google Ads management without a deep historical and competitive analysis is simply not doing the job right.

We take all of our research and analysis and translate it into an effective PPC strategy. With unrivaled attention to detail, we’ll construct campaigns that maximize profitability and are enabled to scale.

As your Google Ads campaign performance data rolls in, we will make changes and pivot where necessary. We’ll bring a proactive approach as we A/B split test new ideas and seek new opportunities for growth. Every client that comes to us for Google Ads management can see enormous improvements in their ROI if their campaigns were thoughtfully and analytically optimized.

Essential features for exceptional marketing

Strategy development

Plan an optimal, unique campaign structure for your business, plus best practices from years of experience of our experts.

Ongoing optimization

Constantly testing new permutations of available targeting methods based on what the campaign data is telling us.

Precise targeting

Run laser-targeted campaigns to people based on their interests and online behaviors.

Unlimited campaigns

Run as many campaigns as you like. Choose any campaign objective that best fits your business.

Flexible budget

Increase or decrease your monthly budget anytime. Shift your budget to the best performing channels.

Conversion tracking

We’ll work with your developer to make sure the codes we send are implemented properly.


Install and configure all remarketing tags, as well as manage the remarketing audience creation and segmentation.

Regular meetings

Communicate regularly to review performance and to discuss our strategies and ideas for improvements.

Transparent report

You own your data. All of it. Dashboards and reports are accessible 24/7 in real-time through our platform, TrueSight™.


Meet TrueSight™

Your marketing command center

The one central place for you to get the full picture of your marketing and its history.

Our team

Fully In-House Team Of Stubbornly Passionate Advertisers

While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day. You’ll love your ROI, but you’ll love our people even more.

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Online success depends on many different factors such as your product or service, market, pricing, etc. Providing a sales guarantee is therefore impossible.

What we can guarantee is best-in-class marketing offering high-quality traffic, which will lead to sales if other factors standards are met.

Defining a single monthly budget is not possible. Every business has different advertising goals and is competing in different markets.

What we can advice from the experience, is to start with a minimum of THB 6,000/month. Lower budgets won’t allow any optimization, nor leave space & time for notifiable results.

Keep in mind that advertising budgets can be adjusted at any time. Many clients are starting small and increase their ad budget over time when they start seeing results.

With typically paid acquisition campaigns you can expect to see results in the first 3 months.

Our fees are based on a monthly retainer. Typically a percentage of your advertising spend (or a small management fee).

We are not an agency that just creates general campaigns. Our team consists of people who have worked in various industries from B2B, B2C to large companies to startups. We draw on our years of experience to create campaigns that are tailored to your business.

  • We partner with many advertising platforms including Google, Facebook, LINE, TikTok, etc. So you can trust our work.
  • We specialize in managing difficult advertising campaigns and know how to scale up your business to get exactly what you want.
  • We work with team experience, not just one person to implement strategies to achieve your marketing goals.
  • We’re a team of advertising specialists on each platform. Therefore, it is able to provide services and consulting directly and comprehensively.
  • We coordinate with each expert on the team at all times. To make work flow smoothly and quickly.

Let’s grow together

Talk to us about your plans and discover how Friday can help grow. We'll get back to you within a day to schedule a quick strategy call.
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