Advertising agency

Benefits of using advertising agency vs In-house

 

Most businesses get confused about deciding to go with an advertising agency or hiring an in-house marketing team. In this blog, we would discuss the benefits of advertising agency over In-house marketing.

Benefits of advertising agency

Experience

In an advertising agency, you get to see people who have experience in specific regions like SEO, media buying, content marketing, etc. You can have this diverse group of people only in an agency where most of them are experts in one or another thing in digital marketing.

Advertising agency

 

For example: if you are a business owner, who was generating profits from SEO but now want to increase the sales using paid media marketing. Now the problem is that you will have to recruit a new person who will be perfect for the position. Because one person cannot manage everything. The recruiting process can take a lot of time, there is no guarantee that you will find the person you want. If you are going for an advertising agency, you won’t face the problem of finding the right person for the job because they will have all the expertise people working for them.

 

 

People who work for an advertising agency will also have experience with brands of different sectors. This helps to know which strategy works best in which sectors. Having good experience in a particular field is necessary for the business to grow.

Information

 

Advertising Agencies keep themselves update with all the information they get from different platforms. The agency tends to share the information on the trend and the strategy within the agency which are working in the market. This peer knowledge is much helpful to reach marketing objectives. 

Frame 1

 

Advertising Agency gets special perks from different platforms. One of them is getting information on the changes they do on the platform. This information can help them to strategize their campaigns for the upcoming changes.

Creativity

Advertising Agency

An advertising agency can also help you with creating images and videos for the ads. They will have a team of the marketers to suggest which type of creative can work on different platforms while creating Ads. 

Tools

Advertising agency

 

Advertising agencies use different tools to optimize the campaigns, which will come in handy to you if you choose to go with an agency. You will have to pay additional for the tools for your in-house marketing team.

Support

Advertising agencies spend more compared to In-house marketing. These agencies get special attention from different platforms.

Advertising agency

They get fast responses from the support for any problem faced . and cases will be prioritized by the platforms to solve the issue as soon as possible.

 

As the ad spending is high for the agencies. Platforms will assign a person to monitor all accounts and it’s ad spends. 

 

Compared to In-house team agency will have some perks from the platforms which can help in solving the problems very quickly.

Availability

 

Advertising agencies spend more compared to In-house marketing. These agencies get special attention from different platforms.

Advertising agency

They get a fast response from the support for any problem is faced. And cases will be prioritized by the platforms to solve the issue as soon as possible.

 

As the ad spend is high for the agencies. Platforms will assign a person to monitor all accounts’ activity. 

Some advertising platforms give a prioritized point of contact for the support [Call/ Chat]. Which makes agencies easy to contact support regarding issues faced by them.

Conclusion

I would recommend small businesses to go for the advertising agency rather than hiring a digital marketer and spending your money on each marketer. Big business can choose any one of them which can fulfill your marketing goals.

Share to

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *